Characteristics of Stage-1
Stage-1 represents the current status of many organizations today. The firm in Stage-1 has well-established organizational roles with related working and steering practices (such as established Key Performance Indicators). These roles and practices are likely to have been optimized over the years to serve the firm’s existing business models.
Responding to increasing competition
However, in the near future, the organizations in Stage-1 will probably experience growing competition due to digitalization. To be able to respond on the growing competition, the firms in Stage-1 should start their digital journeys by:
- learning basics of various digital technologies
- analysing own and competitors’ digital maturity
- questioning and analysing current ways of working
As a result of completing these exercises, the firm will be able to better understand what kinds of improvement and development initiatives the firm should choose.
Producing Digital Requirements
Prioritized improvement and development initiatives should then be written into the Business Unit (BU) specific Digital Requirements. For orchestrating purposes, initiatives should be grouped as:
- improvements for existing services, practices and processes (existing business model) and
- experiments for new digital services, practices and processes (digital business model).
Summarizing the main tasks in Stage-1 (Leadership team’s responsibility)
- To assure the whole organization has possibility to learn basics of Digital Transformation
- To analyse competitors’ and own digital maturity
- To assure each unit produces own requirements for upcoming Digital Transformation (input to the organization’s common Digital Masterplan – to be produced in Stage-2)