Analyzis of Digital Opportunities

Analysis of Digital Opportunities

Each organization is special, therefore there are no specific rules how to succeed in Digital Transformation. However, some basic findings have been discovered hat seem to be common to all successful organizations:

  • The use of new digital technologies are based on the organisation’s and their customer’s own  deeds, not what is “hot” on the market
  • The overall common DIgital Strategy is created to include both technological and organizational aspects of the transformation
  • the transformation is steered, controlled and continuously improved based on
    • customer feedback
    • organizational and vendor feedback
    • changes occuring in technological & competetive environment

The best way to start analysing Digital Opportunities, is to start by gathering requirements for the upcoming transformation from organisation, its customers and also vendors and other relevant stakeholders.

The transformation planning requires also abilities to understand how current organizational practices, metrics and roles will be affected by the new technologies and digital services.

To succeed with these challenges, the proper Digital Masterplan (Digital Strategy) is for great advantage. Nordomus Oy has created a such Digital Strategy-template to help orgnizations to create an overall plan for their own digital transformation.

As part of the Digital Opportunity Analysis-service, Nordomus can in a collaboration with the customer gather the essential input to the digital Masterplan-template document.

Characteristics of Digital Transformation

The process that leads organizations into Digital era is called Digital Business Transformation. Digital Business Transformation (or Digital Transformation for short) is defined as “the use of digital technologies to radically improve a company’s performance“.

Radical improvements are achieved from the “combinatorial” effects of new digital technologies (e.g. mobile, cloud, robotics, artificial intelligence, social media, sensors and analytics, among others).

Companies that learn to effectively use combinations of new digital technologies can expect to improve in one or more of three areas: Customer enhancements, Streamlined operations and/or new lines of business or business models.

Regardless which area the company chooses to improve, it needs to learn to plan, steer and improve its Digital Transformation process continuously. To succeed with, we recommend the organization to start by creating their own Digital Masterplan (Digital Strategy).

Digital Masterplan should be in line with the firm’s wider srategy work. Additionally, it is crucial to understand that producing theunified Digital Masterplan is not a one-time-task, but a plan that is continuously updated and improved based on organization’s and customres’ feedback.